Day 694 | Too Cool for Devonport
Day 694 | Too Cool for Devonport
Hey gang, I’ve got a question... How do we look? Is it too flashy? Well let me elaborate a little, does our brand look professional to you?
Some feedback from North-West Coast ‘high society’ claims that we are nothing more than hunting design awards with our branding. Not doing the right thing by our clients because we are directing our brand at soy half-strength extra-hot turmeric latte drinking corporates from inner city Sydney. That couldn’t be further from the truth.
We are true believers that we need to embrace technology, evolve our marketing and challenge ourselves to be leaders in our field. We cop enough feedback inside the industry for being different let alone the people throwing stones from their single-glazed dwellings (glass houses).
Sorry to have a whinge but I’m super passionate about this brand, and mostly because I did the biggest thing I could to keep me accountable.
I put my sons name on the door.
We are always strategising how we can be better and how we can change this game of Real Estate for good. The creative gurus on our team are freaks (in a good way) at making us sit right on the cutting edge and that helps us do everything we can for those legends that trust us to sell their homes.
So, let’s not beat people up for trying to be different yeah? Embrace the change and do what works for you. I guess you’ll never please everyone....